Calcutta Musical Depot has been in the musical instrument business since 1930. We have developed business strategies focused on serving our customers better and continuously improving our products and services.
Our Research & Development teams work to discover better approaches to designing and developing musical instruments. Through our work, we aim to introduce Indian music and musical instruments to the world while preserving Indian culture and musical traditions.
What We Are Looking For
We continuously observe and evaluate:
- How customers interact with each other
- Customer responses to energy use and community involvement
- Customer absence and work ethic
- How we interact with and serve our customers
- How we support our employees through training and professional development
What May Be Reflected In Our Business
Our business approach may be reflected in:
- The attitude and behaviour of our leadership
- Our present image and attitude towards change
- Our company logo and the image it presents to the outside world
- Our attitude towards the role of individuals in the workplace
- Our approach to open-plan offices and team-based working
Futures Thinking
We think about what our business may need to do 10–20 years into the future. This forward-looking approach helps us prepare for changes in the musical instrument industry and continue serving our customers effectively.
Strategic Intents
We identify key strategic themes that help inform our business decisions and future direction.
The Vision
Our vision communicates our future direction to our staff and helps us establish meaningful goals for the continued development of Calcutta Musical Depot.
Aims and Objectives
Aims represent our long-term targets.
Objectives define the practical ways in which we intend to achieve those aims.
Our Strength
Our main strength is our customers.
For more than 96 years, our customers have been at the heart of Calcutta Musical Depot. Their trust, feedback and continued support inspire us to improve our products and services and carry Indian musical traditions forward.